Stop Hoping Coaches and Brands Notice You—Start Making Sure They See Who You Really Are

I didn't come to this as an outsider. My son has been an elite athlete and a D1 recruit for years, and I've watched the recruiting process up close the whole way through. What I saw was a consistent gap. Talented athletes, athletes with real potential, were struggling to get noticed by college coaches. The problem was never talent. It was visibility. They didn't know how to present themselves online in a way that coaches actually wanted to see, or that potential band partners NEEDED to see. That's where my background comes in. I've spent my career as a brand strategist, building and repositioning brands for national and global companies, turning products into category leaders, and using data to figure out exactly what makes an audience pay attention. Watching my son go through recruiting, I recognized the same problem I'd spent years solving for brands, just playing out on social media instead of a shelf or a balance sheet. That's when I realized there was a gap. Most athletes don't understand that every post is building a personal brand, whether they mean it to or not.  I created this course to fill that gap. It's based on interviews with college coaches about what they actually look for when they're recruiting online, combined with years of brand strategy experience and a front row seat to what actually moves the needle in recruiting. My goal? To help you understand that your social media isn't just about followers or likes. It's about showing coaches who  want to recruit you, and brand partners who want your endorsement, exactly who you are.